You want to attract more readers?
You want to capture the attention of the major players in your industry and use their star power?
Stupid questions, right?
In this article I will share how you can grow a loyal and steady fan base by working with leading experts in your niche.
They are there, and it's almost as hard as you think to get them on your team.
Everyone wants entertaining, useful content. This is what content marketing is all about.
But they also want access to great people. When you submit a new idea or a new voice for your audience, your blog becomes a valuable source of people will want to visit again and again. In expert voices shots from your site and adds a dimension.
External expertise to verify their own experience. When you can attract the best people will see you as an expert in your own right.
Finally is the often overlooked advantage of working with experts. If you work together, some may be strategic partners who can take your business places you never dreamed of.
Experts may include:
Authors, especially those with new book outPeople, which has often been described in the appropriate topicsBloggers that create exceptional contentPractitioners working for the company
When I started a social media expert back in October 2009, I have next to nothing is known about social media.
But I knew if I could engage social media and share their knowledge, I could quickly grow a large following.
We opened our virtual doors with live broadcast video. I interviewed the top social media experts, including Marie Smith, Chris Garrett, Denise Wakeman and Jason falls.
Many of these experts tweeted their participation with their followers. Within just a few weeks Technorati ranking us as one of the best small business blogs in the world.
I have seen the value of outside experts, as a great source of content. According to experts, the value to something exciting.
Want to learn more about how to attract experts to your blog? Keep reading ...
Here are four ways to work with experts for content:
1 Exhibition interview
A great way to get content from experts through interviews on the spot. And there's no better place than an exhibition. You will find many experts around your particular theme, and they are often in the right frame of mind for a quick interview.
In this video I interview Scott Monty of Ford Motor Company a major trade show.
Click here to see how I add video with interesting teaser text from an interview to a popular blog.
Quick Tip: make sure you post the interview before the event so that the expert is ready.
2. in book interview
One of the best times hit experts when their new book.
Author-usually in advertising exposure mode and search for his or her book. And a book usually includes new ideas, you might be interested in your audience.
When was the last book published by Seth Godin, I with him and asked whether there was any way I could help. I ended up his interview on the bag, and how it converts the book industry.
My audience found it fascinating, and Seth got what he wanted to spread the word about the ideas in his book.
Quick Tip: Recording and broadcast interviews. This makes it easy to turn an interview in the article.
3 guest post
If you have access to the audience, the experts want to be in front of them, offer to write a guest post for your blog.
We use a lot of expert content, guest written on social media expert and of course, make many of your favorite blogs.
For example here at Copyblogger Brian Clark to copywriter Robert Rosenberg to write a series of landing page makeovers, which quickly became a valuable resource on the site. While readers may not know the name of Robert before she wrote a series of expert advice and guidance certainly shone through in the series.
Quick Tip: Experts are engaged, and write a post (or series of posts) is a large undertaking. Make sure you can make a solid case for why they should consider writing for your website. And if your audience is still small, "impact" is not usually an solid case.
If you can't do that yet and your expert is a blogger, ask if you can write a guest post for my site. You'll have to put some work in, but the benefits can be significant.
4. in the TV show
If you have a charismatic expert who is eager to establish a true partnership, to consider the possibility of inviting experts to online TV shows.
We asked Marie Smith (who happened to be local to us) to be the host country of our social media expert series. She regularly provides up-to-date advice on their field of knowledge, Facebook Marketing.
Here is an example of one of our episodes. As you can see, we have a great stage presence Mari in the value of own production to create quality viewing.
Quick Tip: again this commitment, great, so do everything you can to make the experience fun and easy for your healthcare professional. Plan and regular show as part of the legwork as soon as possible.
If this intrigues you, get a free sample chapter of my new book launch: how to quickly propel your business out of the competition. In the book, I share how to find expert how to develop relations with them and how to create content.
You want to capture the attention of the major players in your industry and use their star power?
Stupid questions, right?
In this article I will share how you can grow a loyal and steady fan base by working with leading experts in your niche.
They are there, and it's almost as hard as you think to get them on your team.
Everyone wants entertaining, useful content. This is what content marketing is all about.
But they also want access to great people. When you submit a new idea or a new voice for your audience, your blog becomes a valuable source of people will want to visit again and again. In expert voices shots from your site and adds a dimension.
External expertise to verify their own experience. When you can attract the best people will see you as an expert in your own right.
Finally is the often overlooked advantage of working with experts. If you work together, some may be strategic partners who can take your business places you never dreamed of.
Experts may include:
Authors, especially those with new book outPeople, which has often been described in the appropriate topicsBloggers that create exceptional contentPractitioners working for the company
When I started a social media expert back in October 2009, I have next to nothing is known about social media.
But I knew if I could engage social media and share their knowledge, I could quickly grow a large following.
We opened our virtual doors with live broadcast video. I interviewed the top social media experts, including Marie Smith, Chris Garrett, Denise Wakeman and Jason falls.
Many of these experts tweeted their participation with their followers. Within just a few weeks Technorati ranking us as one of the best small business blogs in the world.
I have seen the value of outside experts, as a great source of content. According to experts, the value to something exciting.
Want to learn more about how to attract experts to your blog? Keep reading ...
Here are four ways to work with experts for content:
1 Exhibition interview
A great way to get content from experts through interviews on the spot. And there's no better place than an exhibition. You will find many experts around your particular theme, and they are often in the right frame of mind for a quick interview.
In this video I interview Scott Monty of Ford Motor Company a major trade show.
Click here to see how I add video with interesting teaser text from an interview to a popular blog.
Quick Tip: make sure you post the interview before the event so that the expert is ready.
2. in book interview
One of the best times hit experts when their new book.
Author-usually in advertising exposure mode and search for his or her book. And a book usually includes new ideas, you might be interested in your audience.
When was the last book published by Seth Godin, I with him and asked whether there was any way I could help. I ended up his interview on the bag, and how it converts the book industry.
My audience found it fascinating, and Seth got what he wanted to spread the word about the ideas in his book.
Quick Tip: Recording and broadcast interviews. This makes it easy to turn an interview in the article.
3 guest post
If you have access to the audience, the experts want to be in front of them, offer to write a guest post for your blog.
We use a lot of expert content, guest written on social media expert and of course, make many of your favorite blogs.
For example here at Copyblogger Brian Clark to copywriter Robert Rosenberg to write a series of landing page makeovers, which quickly became a valuable resource on the site. While readers may not know the name of Robert before she wrote a series of expert advice and guidance certainly shone through in the series.
Quick Tip: Experts are engaged, and write a post (or series of posts) is a large undertaking. Make sure you can make a solid case for why they should consider writing for your website. And if your audience is still small, "impact" is not usually an solid case.
If you can't do that yet and your expert is a blogger, ask if you can write a guest post for my site. You'll have to put some work in, but the benefits can be significant.
4. in the TV show
If you have a charismatic expert who is eager to establish a true partnership, to consider the possibility of inviting experts to online TV shows.
We asked Marie Smith (who happened to be local to us) to be the host country of our social media expert series. She regularly provides up-to-date advice on their field of knowledge, Facebook Marketing.
Here is an example of one of our episodes. As you can see, we have a great stage presence Mari in the value of own production to create quality viewing.
Quick Tip: again this commitment, great, so do everything you can to make the experience fun and easy for your healthcare professional. Plan and regular show as part of the legwork as soon as possible.
If this intrigues you, get a free sample chapter of my new book launch: how to quickly propel your business out of the competition. In the book, I share how to find expert how to develop relations with them and how to create content.
