We are hungry for stories.
We are dying to know what happens next.
On these nights, thousands of years ago, flapping our gums around the fire, hypnotizing the J.j. Abrams and Charles Bukowski in particular plot device hooked us all more deeply than any other.
This is possibly the most powerful tool ever used save fiction, film and poetry audiences impatient, twitchy at the main door down for more.
And we can see clearly now, it was specifically for content, marketing on the Internet.
There's a lot that goes into great marketing story, but what we are talking about here is called ancient literary workhorse ...
Traditionally the cliffhanger is a striking event, which occurs at the end of the episode, scene or chapter in the history of the season. It leaves a doubt in the mind reader, usually about the fate of the hero — and all, but forces them to go back to see what happens next.
In terms of online content you want to each "scene" for your readers deeper and deeper into the film business.
In this world cluttered MEDIA, blog posts, email, social media and networking activities should be certainly good, but it's not enough.
You will hook readers with a grandiose title ... but you'll get them to read your next fragment as you wrap it all up.
Each piece of content should leave them wanting more.
Arthur Conan Doyle put us (and Sherlock Holmes) through the wringer of week after week on the pages of The Strand Magazine.
They can't keep enough in the stands.
What to do when you've finished each message in your email autoresponder with fascinating teaser on all large useful content, they're going to get in to the next message?
Writers Dallas (ask your parents) knew exactly what they are doing when they wrote the line "who shot J.R.?"
Tortured spectators had to wait all summer to find out if the show wicked, but charismatic hero lived or died.
What if you built a secret, expectation and rush around your next product release, building something that is not so much for customers that they can't wait to get their hands on it?
Fans of Lost were so impatient following episodes show that they have started their own scripts online to try and thirst for him.
What if you were selling something so valuable and with such style that your customers couldn't help but become creative partners in marketing your store?
If you think you're in contracts, software, retail, graphic design, Copywriting or dry cleaning business, you're wrong.
You are in the children's show business.
All the Internet being all content creators just players.
No matter what business you're in, the best story WINS. And a great story is to leave 'em hanging.
We are dying to know what happens next.
On these nights, thousands of years ago, flapping our gums around the fire, hypnotizing the J.j. Abrams and Charles Bukowski in particular plot device hooked us all more deeply than any other.
This is possibly the most powerful tool ever used save fiction, film and poetry audiences impatient, twitchy at the main door down for more.
And we can see clearly now, it was specifically for content, marketing on the Internet.
There's a lot that goes into great marketing story, but what we are talking about here is called ancient literary workhorse ...
Traditionally the cliffhanger is a striking event, which occurs at the end of the episode, scene or chapter in the history of the season. It leaves a doubt in the mind reader, usually about the fate of the hero — and all, but forces them to go back to see what happens next.
In terms of online content you want to each "scene" for your readers deeper and deeper into the film business.
In this world cluttered MEDIA, blog posts, email, social media and networking activities should be certainly good, but it's not enough.
You will hook readers with a grandiose title ... but you'll get them to read your next fragment as you wrap it all up.
Each piece of content should leave them wanting more.
Arthur Conan Doyle put us (and Sherlock Holmes) through the wringer of week after week on the pages of The Strand Magazine.
They can't keep enough in the stands.
What to do when you've finished each message in your email autoresponder with fascinating teaser on all large useful content, they're going to get in to the next message?
Writers Dallas (ask your parents) knew exactly what they are doing when they wrote the line "who shot J.R.?"
Tortured spectators had to wait all summer to find out if the show wicked, but charismatic hero lived or died.
What if you built a secret, expectation and rush around your next product release, building something that is not so much for customers that they can't wait to get their hands on it?
Fans of Lost were so impatient following episodes show that they have started their own scripts online to try and thirst for him.
What if you were selling something so valuable and with such style that your customers couldn't help but become creative partners in marketing your store?
If you think you're in contracts, software, retail, graphic design, Copywriting or dry cleaning business, you're wrong.
You are in the children's show business.
All the Internet being all content creators just players.
No matter what business you're in, the best story WINS. And a great story is to leave 'em hanging.
