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Set in the secret sauce (and how to get yourself some)

Google has some secret algorithm for ranking Web pages.Facebook has that killer network effect, more people use it, the more people use it (see previous: fax machine) Amazon has a choice, ease of use and the kind of trust that cannot be bought.
What are the Secret Sauce from the Set?
Umm email? Principle that makes the Set is to send daily emails with uncompromising pitches for local transactions.
We here at Copyblogger as are e-mail marketers. So are many of you.
In fact, no email should be dead? And yet, Set to go public with some cost $ 25 billion.
Can anyone repeat, making Set based on niche and chip away at their customer base? Of course I even told you how to do it here.
The difference is Set, you can't have. But you can get it if you understand how important it is. Just realize that this isn't necessarily a field, this is how it is delivered.
What has Set this a bunch of writers and editors tough as nails. 400 of them.
And I'm not talking about marginal Elance scrubs that Word gives them license to write. Also, I'm not talking about people who can barely string a word in the sentence in any language, much less English.
I'm talking about poets and creative specialty and artists of all stripes. Writers.
We're the company $ 5 million (and growing) in our collection, hippies and non-rebel poets who can write well. Hit the turbo button set employed the same type of people in bulk, and reflects it.
It makes sense. In the end I can teach anyone who can write to sell.
Hell I even teach you how to write a little bit better.
But I can't teach you how to write. You learn to write, write.
Do the work to become a real writer, or find someone who will do it for you ... and do it properly.
Writer works this show.
Set knows this. How about you?