Often you think that writing is an activity to relegate the hobby, since rewarding but not lucrative. In fact, earn writing is not a utopia impossible, thanks to the web and become a concrete reality: just bring specific expertise. Let's see what and in what way have an impact on the work of web editor, one of the most sought after professionals currently from the network.
Who writes articles on line or develops content for web sites, in addition to having passion and aptitude for writing, must be based on some basic principles. The web page does not catalyze the attention of the user, and often, those who browse the Internet, want to find detailed information in the shortest possible time. A text full of literary embellishments, can also be rewarding for the ego of the author, but the risk of irritating correra the user and putting it on the run. The first dowry a good web editor and synthesis: how to avoid unnecessary words and point straight to the heart of the information. We must adopt a simple style, appropriate to the nature of the contents and functional needs of the user. And indispensable, in this regard, outlining its target audience. From items such as sex, age or level of who reads word processing capable of stuzzicarne the curiosity and interest. The credibility of the content and the navigation path consistency, then, will help to strengthen the relationship with the user and gain confidence.
The web editor: requirements and skills
Capacity of synthesis, clarity and consistency are, therefore, the basic requirements to become a good web editor. However, so that their texts are not lost in the meanders of the network, you should be able to give them visibility. Typically, people who browse the Internet to search for news, products or services you need of systems such as Google and Yahoo, which allow you to find information from combinations of key words. The ability of the editor is to predict what will be the combination chosen by the user and exploit them to their advantage. The effectiveness of a text on line depends, essentially, from its placement within the search engine: If the text and well structured article, you do one of the first options available to the reader and the editor will hit the target. These skills, of course, you gain with the practice, but can be useful to follow writing courses online.
Web content editor: web advertising copywriter
In addition to web content created to inform, there are those created to sell. The web editor, in this case, is very close to that of traditional copywriter. The content of web copywriters manages Internet advertising nature and its formation, as well as supported by a good basic culture and a wide creative streak, should include elements of marketing. Purpose of writing online in copywriting and persuasive texts, designed to increase the network of users of the site by activating an effective campaign of search engine rankings. Advertising content editor for the web, in essence, defines the line promotional site and his skills range from using seo techniques for the management of virtual communities and social networks. Starting from the target audience and analysing the strategies adopted by competition, this figure identifies a series of interventions and revises the contents of a site structuring them according to the principles of visibility and optimization. If you are interested in this profile, there are institutions such as the Istituto Europeo di Design, targeted courses.
Remember: the agencies that deal with writing online seek only competent staff. So if your dream is to become a paid columnist or simply earn writing, have a solid professional background.
