The web analytics specialist and an expert who deals with the collection, aggregation, processing and interpretation of statistical data relating to users ' online behavior. And objective analysis of web-namely of activity with regard to the analysis of the audience of web content-give a meaning to user behaviors on the net and in function of this change the editorial strategies in order to offer users more content in line with their expectations. Let's see in detail how a web analytics specialist and what are the pathways to pursue this profession.
Working as a web analytics specialist tasks:
The web analyst and a profession crossroads between data analysis and web marketing: who works as a web analytics specialist, collects and analyzes data relating to the performance of a site or most web sites, he observes behaviors to assess the level of accessibility of web pages on search engines, which were any web marketing initiatives that have generated more traffic, such as the information you are looking for in search engines and have conveyed users on the pages of the site. The collection, sorting, and interpreting data give way to the web analytics specialist to understand if the editorial work on the web is giving results in charge, if the various investments in promoting online or in email marketing work, if there are pages on the site where you experience a problem of visibility or usability, what are the most profitable keywords. The instruments used by the web analytics manager for interpreting data are real web analysis software such as Google Analytics, Firestats or Academy; through these tools and can monitor access to a site, outline the type of audience and the navigation paths for users, track conversions, evaluate the "answers" to email marketing campaigns.
How to become a web analytics specialist
The requirements to undertake the web analyst profession are certainly good foundations for mathematics and management and analysis of statistical data and specific skills course. It is also essential to the acquisition of specific knowledge regarding web analysis and usages of this activity with a view of optimizing online business: in this regard are numerous web analysis courses in the classroom or online and can attend, some of which are organised by the training centres of company development of the above-mentioned analysis web software. Academy for example, through its Division Web Analytics Academy organizes courses for the web analytics specialist, as well as Shinystat (also creator of the software company for web analytics) does with Shinystat Lab.
For those who do not have the possibility to attend a real classroom, Romaexplorer offers a course on web analytics online through its e-learning platform, aimed at aspiring web analytics specialist but also for professionals who want to take care personally of the analysis of the data of your website.
