It appears during the final months of 12-18 that all enterprises had jumped on board with transforming a company blog or add at least a blog on their existing site.
Looking at blogs of business online, including our own, I found in the months of four or five first that the blog is full of creative current positions leave the boss himself or of who was behind the new blog to upgrade. Generally once the newness and novelty has faded the blog owner/manager blog in time devotion assignments began drag and soon they become less and less.
In my view, blogs are not critical to all businesses, however, all businesses might benefit to some extent by having a - if used correctly.
Here are some tips to find out how blogs can benefit your business.
Too often companies can have this hypothesis that a blog will generate more sales. This is not always the case because it depends on how your blog is used.
For example, if your business sells gardening supplies you could use your blog to talk about subjects that have potential clients, such as the plants grow well near swamps. This will address the potential consumer as well as directing where they can order these types of plants (ideally you!).
However, if your business sells no products but especially of services, such as accounting services, then the purpose of generating leads will be less considering that it is a very geographically based service.
On the other hand, an accountant can use the blog to add value on the site by providing informative data for clients, it as explaining the recent tax updates and changes, current tax forms, and even instructions for filling out forms correctly. This adds the value of the services of this company.
As fewer people tend to use the actual directory for new businesses, the benefits of appearing at the top of the results of search engines for your terms of service or the product of company is never more important.
One of the areas that search engines look for when their constantly changing algorithms is fresh quality content. The information a company can put on their website, most engines such as Google or Bing will spider and index these pages. This will allow your site look more favourably as a valuable and legitimate source of information for those seeking to conditions related to the content of your site.
By incorporating SEO, we tend normally to focus on the benefits of external linking, however, connecting internal is just as important. You can see Google's Matt Cutts explained here himself on You Tube.
There are two main reasons:
a. spider engines of search our sites, and they do it by hyperlinks. A sitemap is important, because it is a manner of cross engines to easily spider the content on each of our pages.
(b) internal linking should be used as a means to other related parts of the Web site of reference. For example, if your company sells a variety of mobile phones, and you have a blog mentioning the latest upgrade for the xxxx used for SIP Trunking and connectivity, Polycom phone then you can link to this post to the page where you sell the Polycom phones line. This allows the potential customer to easily navigate directly to this page for more information without having to search the entire site.
Recently I was asked by our Chief Financial Officer, to explain the point of a blog for business. I explained the exact points that I enumerated above. I wasn't sure how he would react as I stayed there wishing that I could tell him just it will help our bottom line and make large amounts of revenue. After all, the CFO are on the bottom line and all the rest - it is simply not their Department.
However I was able to explain the value of a blog… when used correctly. I am sure that you had to explain these points as well, and if not - you will be.
Blogs which are used as an extension of the global commercial site, should be regarded not as a selling tool, but an avenue for the name of the company, products and marketing services. Using blogging as a marketing tool brings awareness of the brand and the value of their products to provide to their customers.
An undertaking should not put the resources in maintaining a blog, unless they understand the point of the blog. Blogs are a favourable arm of a company, and yet if used improperly it can project a bad image on this company. Blogs are often considered as a diary, and it is important for companies to ensure that a professional tone is maintained at each position.
With a good understanding of the overall objective of your business blog, you can find more easily not only write on topics of interest, but to provide a valuable and compelling content as a benefit to your customers and your SEO techniques.
