Has long been noticed and experience, and studies that the slow loading site affects the promotion site. No one likes to wait, in which the information can be obtained in a matter of seconds. Therefore, accelerating the site should be the prerogative of every webmaster.
Speed of loading pages directly affect profit. Special studies conducted by Microsoft using its search engine Bing. The study was to evaluate the work page, or rather, its speed. It also assessed the level of income, which could bring every potential visitor.
As a result, researchers have made the legitimate conclusion: with every two seconds behind in uploading potential revenue declined by an average of 4%. The larger the company, the worse are those 4%.
Even if your website and interesting to users, long wait can make them all the same to withdraw from the project and find a more suitable alternative, but they are likely to find and very fast. Why not reduce the level of profitability of their sites and speed up page loading in all possible ways.
