In order to understand how to promote the site and what areas it is best to choose, you must carefully examine its competitors.
What you need to build to analyze competitors ' sites?
1. analysis of the external links. Will help you understand which sites and quantity helped a competitor to take such a position.
2. analysis of the content on the site. Helps you understand what is most interested in the audience.
3. analysis of site settings. Particular attention to the number of keywords per 1000 characters perelinkovku and other aspects.
4. statistical analysis of the resource. If it is open.
Is there a plan to analyze a competitor's site? Anyway, everyone for himself determines that it needs to learn about their competitors, but the approximate scheme of action still is.
Visit the site and view the entire structure (sections, article, content optimization, site map, links). If ru is open, you can find out what basic needs come to this site. Use additional utilities for analysis.
You can download the program Site Auditor, also in firefox, there is a very useful plugin for webmasters and optimizers RDS. You may want to use the paid versions of the software, but it all depends on what you purpose before a bet.
