To make your article easy to read, they should be simplified. Today, no need to write too much, readers like to get information quickly, easily and effectively.
If your site is related to jurisprudence, law and science, it is important to realize that a big pile of a particular vocabulary will have a major impact on the perception. After all, consider your audience and understand that if your site is about research, the main audience are people with relevant education, therefore, there is nothing special, and simplify. But if your potential visitors are raznoserstnaa audience, you need to focus on most.
Don't do too much. Already with the first paragraph, the reader should understand the basic idea and if it already has, therefore, wants to learn more. Vylivaa water in the first three paragraphs, you risk losing the attention of the reader, and himself.
Simplify the structure proposals and dispose of superfluous words, as well as the selection and use paragraphs. Most users read superficially, they just run through the eyes on the page, and if the text is the gray cloth, it is difficult to hook the reader quickly lose interest.
