Well-known service Twitter greatly raised the cost of advertising. Prices rose almost fourfold. For example, placement of advertising today is estimated at official announcements 120 thousand dollars, while in April 2010 it could accommodate up to 25 thousand dollars.
This detailed Adam Bain, CFO services mikroblogov. According to him, the so-called promoakkaunty and promotvitty are formed on the basis of action auction.
In the past experts online marketing thought advertising in tvittere inefficient policies of companies advertising too harshly, because have too high a threshold for this type of advertising in 1944. However, it turned out that advertising in tvittere exceeded expectations and the price policy fully justified itself.
Advertising on Twitter at the moment considered sufficiently effective, given that it reaches 40% of potential buyers. Today service mikroblogov works with more than 600-advertisers, and since that time has already been held about 6 thousands of advertising campaigns.
