More and more often we come across clients with very clear ideas about what they want to write on their site. Today nosto yes men teach us why, when the customer has no reason, you should put the current as necessary to communicate on the web.
Start with the answer to the questions:
You should try to interest your readers with a story and concepts, not with numbers or slogans. The stories we tell and tell, the numbers are forgotten after two clicks.
Think about it, how many users opened your website and asl to contact page to get your address?
In most cases, if we were good to write and organize website content , the choice will contact us after visiting our services. Why, then, not to save labor to the visitor?
To offer advice and answer questions targeted the website is a great way to bring potential customers. Do not treat the ethnographers as if they were all alike, no one likes to be a number.
Example: If your company sells home (bed and mattress) you advise your clients which mattress is best for them according to their physical characteristics. But do not do it with a table. Get contact, give him attention, and maybe use it yourself to your table. They will feel more important.
An application form to request information, then, is not enough. The form-mail is a powerful tool through which you can get in touch with your users. Longer be able to guess what their needs are, the more you can convince them that you are the company who are looking for.
1 point: that's what you say verbally
2 points: the credibility of what you write on the site
3 points are the results that you obtained
4 points: it is what others will write you
5 points: it is what others say about you when you're away
Every company with a sales network serves to point 1, those who have chosen to make the website come to step 2. Point 3 is presented only to year-end meeting point 5 ... Well not all is always positive, unfortunately.
What you can do instead is focus there, you just on the point that I missed. Section 4 is made up of references, from what your customers say about you . Create a separate section, and collect references. If you finish a project, and your customer is happy, there 's no reason why you should not ask if he wants to write something about how he found working with you.
Obviously you have worked with precision and quality, but this market in 3.0, is a fundamental condition to which you should already be adequate.
What to write in your site/First Secret
Of your company's history, nobody cares. Or better (maybe I was too determined) to anyone is the first thing to look at. The fact that you have prepared this article does not mean you are ready to go online with your site, indeed.Start with the answer to the questions:
- What can I do for my visitors?
- Why should I choose between so many companies?
What to write in your site/Second Secret
Do not be verbose and rhetorical. The word "value added" old was playing in the '90s, if you delete it in the presentation of your services. page devoted to the description of your services should not start from what you offer, but As you can solve the problem to those who read.You should try to interest your readers with a story and concepts, not with numbers or slogans. The stories we tell and tell, the numbers are forgotten after two clicks.
What to write in your site/Third Secret
The contact page is for older. No, not old age, old design. As to be contacted is the number one goal of your website (if you're not an e-commerce), the contacts put them on every page.Think about it, how many users opened your website and asl to contact page to get your address?
In most cases, if we were good to write and organize website content , the choice will contact us after visiting our services. Why, then, not to save labor to the visitor?
What to write in your site/Fourth Secret
A formail is not enough. If you deal with something so professional, you've probably experienced the issues you cover.To offer advice and answer questions targeted the website is a great way to bring potential customers. Do not treat the ethnographers as if they were all alike, no one likes to be a number.
Example: If your company sells home (bed and mattress) you advise your clients which mattress is best for them according to their physical characteristics. But do not do it with a table. Get contact, give him attention, and maybe use it yourself to your table. They will feel more important.
An application form to request information, then, is not enough. The form-mail is a powerful tool through which you can get in touch with your users. Longer be able to guess what their needs are, the more you can convince them that you are the company who are looking for.
What to write in your site/Fifth Secret
Increase your Trust. We know that in the first 5 seconds of shaking hands two people decide what to think of each other. With the companies it takes a little more, it is necessary that those who surf your site to recognize in you a reliable and secure. On a scale of values ??from one to 5, these are the scores:1 point: that's what you say verbally
2 points: the credibility of what you write on the site
3 points are the results that you obtained
4 points: it is what others will write you
5 points: it is what others say about you when you're away
Every company with a sales network serves to point 1, those who have chosen to make the website come to step 2. Point 3 is presented only to year-end meeting point 5 ... Well not all is always positive, unfortunately.
What you can do instead is focus there, you just on the point that I missed. Section 4 is made up of references, from what your customers say about you . Create a separate section, and collect references. If you finish a project, and your customer is happy, there 's no reason why you should not ask if he wants to write something about how he found working with you.
Obviously you have worked with precision and quality, but this market in 3.0, is a fundamental condition to which you should already be adequate.
