Direct mail is one of the oldest forms of advertising and for good reason. People enjoy getting post, and if done correctly, there is something very personal about it. However, the advent of the Internet has opened a number of other effective and much cheaper forms of marketing. Does this spell the end for direct mail marketing?
As it stands today, the answer is no. Throughout history people claim new technological advances will make their predecessors obsolete. Although in some cases this has proved to be true (the computer brings typewriter, for example); If the old ideas still have a purpose and a place they can continue to thrive.
For example, people said that television will be wiped off the radio and cinema. But we can't watch TV while we drive, and few of us can fit cinema screen size in our living room. Some even predicted that the invention of radio will be the end of the newspaper.
One of the benefits of direct mail has over other forms of advertising and marketing is that it allows the company to supply samples of products. Regardless of how compelling and enticing can be email or TV advertising; the smell of the perfume or taste that chocolate cannot be.
What is more, if you are using the mail run companies distribute your mail for you; Direct mail ads can be a very simple form of marketing.
Mailing fulfillment companies can implement the e-commerce (if you're selling products online), but they can also perform a complete direct mail campaign.
Many mailings and e-commerce company can even create marketing materials for you. All you have to do is to provide detailed information on those that you want to target.
Some – like there are all forms of advertising and marketing. Firstly you can never focus all with the same campaign. Direct mail marketing has been around for many years, and a lot of people get bored with it. Those who are not interested will just place the mail in the cell.
In order to ensure the best success rate, you must have your direct mail will be developed properly. However, even the most experienced mailing fulfillment company in the world will be able to please everyone-so you need to recognize that many of the e-mail images that you send out are simply ignored.
Direct mail is also bad for the environment, and it is for this reason that many people hold this type of advertising in bad Stead.
Use of recycled materials is one way to get around this. If you want to use mail fulfillment companies simply ask the company if they have the possibility of using recycled materials-if not, the source of its own.
It is also a wise idea to decorate the exterior of your mail with a clear message that it's made from recycled paper. This can encourage those who usually place the envelope in recycling directly open and read it themselves, because they see you as an ethical company and are more interested in your products or services.
In retrospect it's not the end of the direct mail – not today anyway. Despite its age when used correctly, direct mail continues to be a very effective form of marketing that should not be discounted by those who have the financial means in order to use it.
