Social media marketing in the Middle East there has been a huge growth, since the recent anti-Government protests that have spread throughout the region. Demonstrators have used social media like Facebook and Twitter to disseminate information, to protect the beliefs, memory organize meetings and heroes. Use of social media is still in the Middle East, and while protests in some places became less frequent, casual use of social media is becoming more common.
Since the company's ability to use SMO in the Middle East on new levels since its dramatic surges in popularity, it is useful to determine which techniques are effective and which are not. One tried and true way to use social media – if you are at the correct approach is through contests and sweepstakes.
Contests, sweepstakes and drawings provide ample opportunities for interaction with new users. Everyone loves winning free goods or services, especially if it relates to their common interests. There are several key elements of the campaign contest which will ensure success for social media marketing in the Middle East, and your company should remember them from the very beginning the planning stages of this campaign.
The first step should be to reach people with the natural inclination to products or services offered by your company. Simply put: know your audience. It is one of the most basic principles of advertising, and it applies well in social media marketing, as in other countries.
The second element of the plot and the plan is to set goals and objectives. What will decide the contest successful social media or sweepstakes? You are trying to increase the number of fans on Facebook page? Are you looking for more twitter followers, retweets, mentions or use trending topics? Thinking beyond simple sales and conversions is important for the SMO in the Middle East, because social media can provide benefits that are not covered in previous decades.
Perhaps the most important level of planning a successful social media campaign creating opportunities for long-term interaction with users. Simple contest that simply rewards users with free items will not contribute to your company in the long term. Think of creative ways, new users and potential customers can stay connected to you. Could you ask for representation of the image in accordance with a specific theme or using your product? Are there additional awards for users who are their friends and networks "like" or follow your company? Anything that asks users to contribute in some way helps your company continues to be a part of their lives after the end of the contest.
The last element of a social media marketing in the Middle East, as in other parts of the world must remain open about your contest. If it does not bring results, don't be afraid to change, modify and adapt your campaign to meet the needs of users and to ensure the best results for your company.
