Businesses often have things to say which people must read but the themes are not always mind blowing.
Let's face it, not every blog post or article mesmerizing, riveting, charming or moving. Although this does not diminish their value.
Success in business requires reading and these days, it also often requires writing. In this market competitive small business business owners find it valuable to write and blog about the things that they know in order to stand out above the crowd.
But what do you do when a business or service you are promoting is not something you think that someone wants to read about?
AccountingInsurancePayrollRetirement PlanningTime tracking
As you can see, it's important services. Business people sometimes need to learn more about them and use them every day. But writing about them? Blog about them? Right?
There are three main reasons why a business wants to write an informative article and created a blog:
To help tell customers about specific products. Create company representatives as local authorities in order to build a solid reputation to give community for clients to participate in.
All of these examples are an ideal way for companies to develop trusting relationships with customers.
Coverage becomes the body and prove your expertise gives you the edge over competitors. When customers benefit from your wealth of knowledge, they will remember you, bookmarks, you can contact and eventually buy your product.
For those of us stuck with the task of writing on this topic – which often includes, business owner – how do we save blog post ideas flowing week after week?
I was tasked to keep one of those blogs over the past few years and have put together a checklist for the history of ideas, which helps me come up with new ideas on a regular basis:
Research news related to this topic and report about it or, more interestingly, the criticism of it and study it.
The blog of a famous person or a company that uses the product or service that you promote. This can make it easier for post get found in search engines.
Outline of new and old ways of doing business, which may include how businesses like yours have been launched before computers, or how companies have made, and who they were before cars, invented.
Write about the history of your area. For example, I write a blog about time tracking software, and so I wrote a couple of posts about the history of time recording and tracking time.
Compare your theme on the other, it's totally unrelated. For example, time tracking in the Olympics. (No, I actually didn't write this one!)
Digg, StumbleUpon and Technorati search popular topics and add a new point of view.
Promotion of new clients and write success stories on your blog.
Write about not enough features.
Criticism, or even argue ideas, best of industry leaders.
Dispelling some common myths about your industry.
Select the successful characteristics of leaders in your industry.
Explain how your company solves some common mistakes in your industry.
There are literally hundreds of blog posts and articles that could come from just these few ideas.
Surfing the Web and stay abreast of trends in and out of your market will help keep the blog post ideas bubbling.
The more you take interest in the market that you blog, more passion you can disseminate otherwise boring topic.
