Most marketers know how important bandwidth and powerful calls to action are.
If you want someone to take concrete measures, you should ask them to take concrete measures actually.
But it seems that social media marketing or forgotten CBT or rejected them altogether.
Researcher on behalf of Irving Kirsch at the University of Connecticut has done an interesting experiment with hypnotically suggestable people.
Half of the subjects were placed under completely hypnotic trance and a stack of 30 postcards.
They got a hypnotic command to send a single card back in the laboratory every day for 30 days.
The other half of the subjects were just asked nicely, considering the social demands without hypnosis to do the same.
Can you guess which group mail more postcards back?
The second group will ultimately send more cards back. Social demands can be as powerful as full out hypnotic suggestions.
So why are you afraid of social media marketing?
When I studied blogging, I found that blog, which usually includes the word "comments" have received more comments than blog that don't.
Take a look at this graph, displaying the most commented on the lyrics:
This is a very simple, very powerful stuff.
If you want readers to comment on your blog, you should ask them.
The most powerful evidence of the power of social calls to action as effective, "Please retweet".
I studied the statistically significant sample set of more than 10 000 tweets and found that those who used the phrase "Please retweet" or "Please rt" were much more likely to be retweeted.
In the case of a "Please retweet" tweets were four times more likely to share followers.
I'm not quite sure why there is so much resistance in social media marketing circles for calls to action, but now you know the truth.
