Organic SEO and SERP ranking for your keyword
So, you've done your homework, you have been consistently and persistently on the SEO strategy in the field and outside and the platform. You finally Top SERP (search engine results page) for one or more of your target keywords.
However, these first 3 or 4 paid advertisements at the top of the SERP. During his statistically knows that about 50% of users click the first organic link to the search, there are 50% more that you can click those ads at the top is missing users to your site.
Thus the question arises – you pay for PPC ads and keywords for which you already rank first organically for? He paid for what you have for free, or that is double your traffic and click through rates?
You really first?
Let's say you enter your search for ' French dip recipe. "The first page of search results will be shown various different recipes with sites such as Cooks.com, allrecipes.com, and other popular recipe catalogs. However, if you just enter "French Dip", the first link is for Wikipedia and other results ranged from French dip profiles the winners of the French dip and a variety of other results.
This example shows that when you arrive in website ranking for a keyword, it usually only on one type of phrases or query containing the this keyword. Other similar keywords that contain the same keyword will return different results, some of which your site will not even show up on the first page of results.
This is one of the differences between paid and organic keyword ranking. Keywords that are purchased to cover a wider range of queries that contain the same keywords, resulting in more traffic. In addition to the organic keyword search results, there are often 3 paid search results listed above – so the result of paid keyword that will actually "first" search result.
Organic vs. paid conversion and profit
One of the main advantages of the use of given keywords, search is the ability to attach a landing page specifically for converting visitors. It is not possible with organic keyword search – or at least extremely difficult. However, much how you convert the Web site or landing page is due to Web content, landing page content or ad copy. Content is the same, if not more, to perform the conversion than the actual positioning your link and your ads.
At the same time, not all keywords have competition, this means that they will not have ads at the top of any page SER. There are many keywords that are crazy prices and possible competition or in extremely broad terms that have a huge range of possibilities to search for. In such cases it would be better to take the free movement of organic keywords. When the competition crazy for the top ad spot and PPC buyers are fighting over it, you can be better with the benefits of organic first place – and saved expenses Super ad.
Test and test again
One thing that Internet marketing seems to agree on when it comes to payment against the organic keywords-check your data. I think not. Don't think that one keyword has already brought you all the transformations, you will receive from incoming traffic and don't assume that SEO and PPC duality will bring the best results with each keyword. Results will depend on many factors, which is why it is important to test your organic keywords results after a week and then test your organic + PPC results. More tests you conduct, the more you'll have to analyse and compare, and the more knowledge you have about what works best. The winner, obviously, are the keywords and/or data that show the most profit income for its testing of the week. This is the only way to really boost your traffic, conversion rates, revenue and search engine visibility with paid and organic search.
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