In 2009 Google let it be known that its engineers worked on the basis of the concept called interest-based ads planning behind the scenes. It was in beta for two years before formally were recently released. Sounds interesting let us have take a closer look at new marketing functions and what it means for Internet marketing company Google.
Behavioral targeting comes to AdWords
When you browse the Internet, you may have noticed that you see advertising no longer displays the values of the content that you're not remotely. Instead, ads are more targeted and focused, almost to the point of being scared. If you notice that the authors of the proposal is relevant to the topic that you've followed online, this could be the work of Google.
According to Google, the company slowly rolling out a feature that serves up ads based on user's browsing history. A function that is currently available for all AdWords advertisers, displays content authors on the Google network sites. However, his individual search network offers an additional option. What is it for marketing? The ability to target users based on their online behavior. In this case, that the conduct was sites they browse on the Internet.
New behavioral initiative announcement Google-centric feature is powered by a complex system, which deals with the types of pages the user visits online. It felt like recency and frequency of these visits and binds their browser what the company calls "interest categories that are relevant to their browsing experience. Cookies in the user's browser to track this activity is a key factor in the entire process. This feature allows marketers to develop their ads by selecting from the various categories of interest. A Google representative said that the advertising network allows advertisers to more than 1000 interest categories to choose from, which should be more than enough for most to play with.
Google boasts of its network, which consists of YouTube and other websites owned by the company reaches 70% of Internet users around the world. If so, what new feature could mean enormous opportunities for AdWords advertisers, because users are much more likely to interact with marketing content that is relevant and given to their liking. Unable to issue privacy, Google provides an easy way for users to opt-out and stop receiving ads in the categories they define or opt out of receiving them. Whether or not users actually know this version and how to deal with abandoning it another topic for another article.
Wrap-up
Recently, Google has made several enhancements to its AdWords advertising program is more attractive and efficient option. This new concept of targeted ads based on user's browsing history certainly falls in line with the trend. If you have the budget to online advertising, function with this much potential may be worth further study.
Let us know your thoughts and opinions about Google's expansion of Ad targeting based on browsing history, via comments below.
