Sometimes when a new project that you want to immerse themselves in the head, learn as you go and see what happens. And while certainly has a place in the world of Internet marketing, it would be advisable to take some time to do your research before itself too deeply.
One big, free research tool is Google Ad Planner. It allows you to collect a vast amount of information on specific Web sites – specifically demographic information, assessment of traffic related sites, keyword information and much more.
The idea of Ad Planner is to help users decide where to advertise online. If I sell a specific product I could check the website to find out if there are a lot of potential customers visiting this site, which may also be interested in my product. Although you can check out the Ad Planner for its intended purpose, you can also check it to see what else you can get from it.
You can start with the Search tab in the audience "; Enter a few targeted keywords or websites to clarify other details if you want to – and the tool will pump out dozens of relevant sites. You can then use other online tools to study these domains, document the study keyword domain design, etc.
You can also put these domains in the section «site search» ad Planner, giving you even more information. Ad Planner will give estimates of the overall site traffic, as well as demographic information, age, sex, education, and even income estimates. It will tell you that other places to visit these visitors, other potential interests of those visitors, and words. And remember that all of this information-some sites pay a good amount of money – it's absolutely free.
If you are trying to install demographic goals or collect information about potential clients, this is a great way to do it. What sites they visit? What are their interests? What keywords are they using to get where they are going? Some businesses are paying huge sums of money for focus groups and other similar studies; You can get a pretty good grasp on many of the same parts with Ad Planner.
You can make changes to your site, so this is more in line with population visiting your site. It can be used to collect information about your competitors and see which groups they can ignore (which you can use then). You can use it to develop effective online strategy for your website and your brand.
In the online world is one of the most important assets, you may have. This will help you make informed decisions; This will help you determine what actions to take; This will help you assess if you're headed in the right direction. So take the time to do your research – instead of diving in head-and confidently move forward.
