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Bounce rate has a negative impact on the ranking of a site in the SERPs, so you should try to do everything possible to reduce the percentage of the target and work on the site as a whole. What should I do first? And what problems are most often?
1. Bad navigation. The visitor had gone to the site, read the article, he liked, and he resigned. How to make it stay? Make attractive graphical widget with the conclusion of the popular news, add plugin similar materials, recommend inside the article interesting stuff that you have previously published. This will increase the chances of the interested reader to stay and read. It is important to write really clickable headers and provide them with graphics.
2. Bad content. This issue was not even discussed. One case where the casual visitor came to your site and it is not interested in your theme in principle. Another thing, when your target visitor not found for anything interesting. Write for yourself and write only what really would like to share.
3. Bad download. Page loading speed is important in many respects. Reduce page weight, remove extra plugins, optimize graphics. Nobody will wait until the site is loaded, on the Internet too much competition.
