Sitting at your desk, "grinding" is so last century. In fact, not real good works of the last century. Writing the content, grips, moves and sells not pulling inspiration from heaven. You don't need to sweat blood in order to come up with great stuff. If you want to be the next Dostoevsky, is another game. If you want to write content that brings people to you and your business, relax. Stop trying to write. Do more ... study. Dig up everything you can to your business, your industry, your product. Never stop asking questions of your customers. Never stop watching the news and trends and innovations for your business. Beginning of the collection. Collection. Connection ... Start the installation. Are you a detective than writer. Put the pieces together. Your personality, your voice is naturally to be infused into what you have done to make it unique. Don't believe me? Take it from one of the greatest direct response copywriters who ever lived:
A copy is never written. Copy going. ~ Eugene Schwartz
Try it out. You'll like it.
