Location-based services such as Foursquare and Gowalla can help you find new customers by presenting your business, your store, your products and your services when they are nearby. These services not only allow you to put up your contact information and Web site, but also help you reel in people to see you.
These location-based services also help to have more interaction with your current customers and get them involved. In other words they will help you develop more loyal customers.
One of the best ways to do this is to take advantage of transactions that can be found on these services. Not only do they give you an easy way to create, implement, and manage your transactions, but they also make it easier for all to understand the process.
But how do you create a successful transaction? Here are our top four tips:
1. avoid the Mayor only proposals.
Many businesses, how to create a kind of competition for its clients, offering deals exclusively for "Mayor." Their thinking was that people would like to check in more to become Mayor, in effect, they will visit their stores. However, limiting your proposal to the Mayor, you effectively missing the rest of your customers and their loyalty to your business.
Instead of inviting the Mayor only transactions, try to be more comprehensive. For example, start early bird special, which everyone who checks in before 10 a.m. will receive $ 2 off their purchase.
2. think about the experience, if you want to give a compelling offer.
For some businesses, free t-shirt or a 10% discount may not be enough to motivate people to check. Try to offer something that your customers can't refuse. If you are a bakery, to give them a chance to see how your Bread bakery breads and offer them free of charge after the tour. If you use Web site design and maintenance, offer to give free advice to their Web site, along with exclusive content and tutorials. Or it might just be a free lunch with the business owner, you! Remember that it's all about experience, not to price your transactions.
3. try to get more personal.
You should keep in mind that the strongest hand transactions, location-based is that it is inherently social. You can easily launch a campaign promising free products or discounts, bonus points, but to your competitors. That will help you set your campaign separately from the other adds a personal touch to your campaign. This is the only way for your campaigns get talked about on Facebook or retweeted. Instead of saying "50% discount on the Roses", if you set this, go to "Half the price of roses for your mother today!"
4. How is your deal?
Your business must be:
a. easy and fun. Not difficult or confusing mechanics makes it easy to check-ins!
b. easy to share. A good way for your business for success is to allow people to easily share your transactions. This creates a lot of Word of mouth marketing and buzz!
c. Creative. Set your business apart, be creative. Anyone can propose a $ 1 off their purchase, so you can add more flavor to your deals!
d. targeted and measurable. You must have a clear objective in mind, and you should be able to measure your campaign. For example a business wants to create more brand awareness for their products, so make sure your campaign is aimed towards that goal. Make sure you have some metrics to look at to see if you will be able to achieve this goal, or not, and how you could improve your campaigns in the future.
If you are tired of routine jobs and want to get into something new, as location-based transactions, follow the steps listed above to create successful transactions.
Under the auspices of the article at SEO Inc., which is locally owned Search Engine optimization company based in Carlsbad, California. They believe that improve your local search presence, such as marketing through location-based services, can help manage more customers to your local business.
These location-based services also help to have more interaction with your current customers and get them involved. In other words they will help you develop more loyal customers.
One of the best ways to do this is to take advantage of transactions that can be found on these services. Not only do they give you an easy way to create, implement, and manage your transactions, but they also make it easier for all to understand the process.
But how do you create a successful transaction? Here are our top four tips:
1. avoid the Mayor only proposals.
Many businesses, how to create a kind of competition for its clients, offering deals exclusively for "Mayor." Their thinking was that people would like to check in more to become Mayor, in effect, they will visit their stores. However, limiting your proposal to the Mayor, you effectively missing the rest of your customers and their loyalty to your business.
Instead of inviting the Mayor only transactions, try to be more comprehensive. For example, start early bird special, which everyone who checks in before 10 a.m. will receive $ 2 off their purchase.
2. think about the experience, if you want to give a compelling offer.
For some businesses, free t-shirt or a 10% discount may not be enough to motivate people to check. Try to offer something that your customers can't refuse. If you are a bakery, to give them a chance to see how your Bread bakery breads and offer them free of charge after the tour. If you use Web site design and maintenance, offer to give free advice to their Web site, along with exclusive content and tutorials. Or it might just be a free lunch with the business owner, you! Remember that it's all about experience, not to price your transactions.
3. try to get more personal.
You should keep in mind that the strongest hand transactions, location-based is that it is inherently social. You can easily launch a campaign promising free products or discounts, bonus points, but to your competitors. That will help you set your campaign separately from the other adds a personal touch to your campaign. This is the only way for your campaigns get talked about on Facebook or retweeted. Instead of saying "50% discount on the Roses", if you set this, go to "Half the price of roses for your mother today!"
4. How is your deal?
Your business must be:
a. easy and fun. Not difficult or confusing mechanics makes it easy to check-ins!
b. easy to share. A good way for your business for success is to allow people to easily share your transactions. This creates a lot of Word of mouth marketing and buzz!
c. Creative. Set your business apart, be creative. Anyone can propose a $ 1 off their purchase, so you can add more flavor to your deals!
d. targeted and measurable. You must have a clear objective in mind, and you should be able to measure your campaign. For example a business wants to create more brand awareness for their products, so make sure your campaign is aimed towards that goal. Make sure you have some metrics to look at to see if you will be able to achieve this goal, or not, and how you could improve your campaigns in the future.
If you are tired of routine jobs and want to get into something new, as location-based transactions, follow the steps listed above to create successful transactions.
Under the auspices of the article at SEO Inc., which is locally owned Search Engine optimization company based in Carlsbad, California. They believe that improve your local search presence, such as marketing through location-based services, can help manage more customers to your local business.
